The event was originally intended as a one-time community celebration of the bank’s 150th anniversary. Columbia responded so warmly that Columbia’s pre-eminent live music promoter, Richard King, purchased the festival from Central Bank in 2008. King owned and operated the festival under the company name of Thumper Productions, LLC until selling the rights in 2019.
Three months after the formation of Trio, the live music industry was shut down worldwide, due to the COVID-19 pandemic. This unexpected turn created an unprecedented gift of time for new owners, Tracy Lane and Shay Jasper (former Co-Directors under King in 2018 and 2019) to thoroughly assess every aspect of this beloved community event.
The new owners have remained loyal to the festival’s roots, while branching out to create a refreshed look and feel of the landscape and a broader sound of Americana. The 2021 stage lineup included more genres of American roots music than ever before, adding Mariachi, hip-hop and pop, to the blues, country, bluegrass and folk of previous iterations. They also chose to shorten the festival name and broaden the culinary fare available to their guests.
Our name comes from the Grammy-, ACM-, and CMA-award winning 1987 album, Trio. The music featured on that album is performed by Dolly Parton, Linda Ronstadt, and Emmylou Harris, and is representative of the musical direction that Jasper and Lane have indoctrinated into their event, a celebration of a broad array of Americana.
Growing up on a hobby farm in mid-Missouri, it’s easy to say that my work ethic developed from the experience of raising calves, baling hay in the summers and fixing broken fences. But these experiences led to more than just taking pride in my work, they inspire the specific work that I’m dedicated to every day. Music is the souvenir in every milestone, childhood comfort and family connection that occupies my memory. It built who I am and it continues to build the person that I work to become. I’m a dog-lover, bourbon-drinker and a very messy cook. I watch a lot of sports and I love live music–but more than that, I love to watch a crowd watch live music.
Throughout my lifetime, I have been captivated by the intersectionality of music, culture, and history. Seeing the Jackson 5 at the age of three was my first live music experience, which inspired me to seek a career that allows me to connect my community to the magic that only live music can stir in our souls. I am an enthusiastic admirer of many genres and eras of music, but 1970s funk and soul has a little something special, that I call the ultra groove, it moves me like no other music can. Bryan Ferry and Linda Ronstadt are my favorite vocalists, and Tina Turner is my spiritual guide. My most cherished moments in life are road trips to experience live music with my daughter.
From the moment I attended my first concert at nine years old (which I admit, shamelessly, was a Jonas Brothers show), live music became my favorite thing in the world. DVDs of recorded gigs and Rolling Stone subscriptions dominated my Christmas lists and throughout high school and college, many of my minimum-wage paychecks went towards concert tickets. The unifying force of a great show continues to be one of the things that makes life worth living for me. Though I now call New York City home, I have a deep, ever-growing love for my Midwestern roots and am thrilled to work for a company that seeks to broaden the access Central Missouri—a missed stop on many national tour circuits—has to diverse, high-caliber live music.
As a longtime mid-Missouri resident, I have always prioritized the importance of community and our kinship and responsibility to one another. It’s my honor and pleasure in my professional role with the festival to identify and then work closely with our business partners. To develop and deepen those relationships as we grow together. Music and art, for me, have always been at the heart of what evokes our openness to one another through a common experience. I’m proud to be counted among those who continue to promote and celebrate music and its importance in our lives. We are abundantly blessed with businesses and individuals that generously share in this journey with us.
Trio creates a healthy work-life balance for its employees and provides 100% of all health insurance premiums for year-round, full-time employees working 30-40 hours per week.Health Insurance Information
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